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Marketing and Intellectual Property: Home

GRAD 704 Principles of Intellectual Property

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Mark McKone
Wake Forest School of Medicine
Coy C. Carpenter Library


GRAD 704: Principles of Intellectual Property


Lecture 1: Principles of Intellectual Property

Lecture 2: Intellectual Property: Protecting What's Inside the Box

Lecture 3: Proactively and Strategically Managing IP

Understanding the market

  • Search engines: Google, Bing - Good free data in press releases issued by market research companies; include company name in the search string phrasing "in quotes" can help
  • Websites for magazines such as Entrepreneur, Forbes (see also Forbes subscription)
  • Subscription market research databases: OneSource®, Dialog®, Profound, etc.

Industry association websites

• Often provide good market overviews and $ values (e.g., the Aluminum Association's website, The MoneyTreeTM Report, National Venture Capital Association, Polish Private Equity and VC Association)

Search major market research sites

  • BCC Research - subscription
    or - market size and sales are often listed in the abstract of the report or companies are listed in the TOC

WIPO’s Patentscope

FreePatentsOnline Help

• Tutorial

• Syntax examples

• Conducting a search


• Field abbreviations


• Help on the Advanced Search Page  
• Tips on Fielded Searching

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