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Marketing and Intellectual Property: Market Research Reports

GRAD 704 Principles of Intellectual Property


Mintel provides insight on consumer products, channels of distribution, ad campaigns, consumer purchasing patterns, market share, and consumer segmentation.

‚ÄčBCC Research - as of 4/19/2017 unavailable via proxy server, a fix is coming
BCC presents reports on emerging and technology-based products and services such as healthcare, biotech, energy, IT and many others.

This is a rich source of data and reports on consumers' use of technology including social media, smart phones, etc.

SimplyMap provides access to data on a wide variety of topics including demographics, economics, crime, consumer spending and psychographics. Users can create maps from the data or download it into Excel.

Market Share Reporter
This e-book compiles market share data reported in the business press.  Look here for market share by category or brand.

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