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Marketing and Intellectual Property: Market Research Reports

GRAD 704 Principles of Intellectual Property

Sources

Mintel
Mintel provides insight on consumer products, channels of distribution, ad campaigns, consumer purchasing patterns, market share, and consumer segmentation.

‚ÄčBCC Research 
BCC presents reports on emerging and technology-based products and services such as healthcare, biotech, energy, IT and many others.

eMarketer.com
This is a rich source of data and reports on consumers' use of technology including social media, smart phones, etc.

SimplyMap
SimplyMap provides access to data on a wide variety of topics including demographics, economics, crime, consumer spending and psychographics. Users can create maps from the data or download it into Excel.

Market Share Reporter
This e-book compiles market share data reported in the business press.  Look here for market share by category or brand.

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